Public Affairs - McLeod Communications
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Public Affairs

Our firm and its founders have deep roots in the field of public affairs – including issues management, crisis communications, political communications and government relations. To ensure success in the public area, we constantly monitor news and issues affecting our clients, advocate on their behalf, and develop communication strategies that effectively tell their story in today’s 24/7 news cycle.

Issues Management

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffett

We help companies navigate tough, complex issues that – if mismanaged – have the potential to damage their brand. When the stakes are high, we serve as communications counselors who advise on strategy, messaging, media relations and more.

Political Communications

Successful, effective campaigns require a clear message that resonates with voters. We work with candidates and their campaigns to develop powerful messages that can be used across multiple channels. Our services include talking points development, speechwriting, writing for the web and social media,  news releases and more.

Crisis Communications

Our firm and its principals often are often called on as a go-to resource for our clients who are dealing with a crisis. When time is of the essence, we act quickly to craft an effective message that will reach the organization’s desired audience.

We also offer crisis communications training and planning services, helping our clients prepare to navigate a crisis before they find themselves in a real situation.

Government Relations

When your target audience includes legislators and policy makers, you need a specific outreach and lobbying strategy to make sure your message doesn’t get lost in the shuffle. Having worked for elected officials at the highest levels of government, our government relations team leverages its expertise to advance our clients’ agendas.