By Joe McLeod I recently led a training session for public relations professions on writing and publishing op-eds. With numerous writing platforms available in the age of digital media, the op-ed can easily be overlooked as a viable tactic in the public relations playbook. The op-ed,...
By Joe McLeod John F. Kennedy once said, “A nation reveals itself not only by the people it produces but also by those it honors and remembers.” As the field of public relations began to take shape in the early 20th century, many trailblazers made their...
By Joe McLeod A press conference in crisis: Lessons from the Congressional baseball shooting In the wake of the shooting at the baseball field last week that critically injured House Majority Whip Steve Scalise and wounded three others, law enforcement agencies across the nation will evaluate this...
By Joe McLeod Since 1776, the Office of the President of the United States has been sought by thousands, yet the exclusive fraternity only consists of 45 men who have led the country through times of peace and peril. Some chief executives, like Lincoln and Kennedy,...
Our PR roundup is a collection of the week's top stories in PR and communications. The roundup is published on Fridays and written by Joe, Chad and our team of rockstar interns. 1. Trump This one may sit atop our list for quite some time. Where do we start?...
By Joe McLeod President Donald Trump delivered a sixteen-minute Inaugural Address on Friday that stoked the emotions of viewers throughout the country and across the world. Supporters celebrated the new president’s repeated call to “make American great again.” Opponents – including millions of women who protested...
We're excited to announce our new interns this semester, Chloe and Michael. Each semester, we offer internships for college juniors and seniors studying public relations. These up-and-coming PR professionals have the chance to gain hands-on experience in an agency setting while learning what it's like to work...
By Chad McLeod, APR, CPRC Professional communicators must have a seat – and a voice – at the C-suite table if we want our companies to be successful.. I recently attended the 78th Annual Florida Public Relations Association Conference in Palm Harbor. FPRA’s annual conference is always...
By Joe McLeod This column first appeared in the Orlando Sentinel. Before Gov. Chris Christie was knocked out of the GOP presidential race last week, he managed to deliver a series of powerful blows to Sen. Marco Rubio at the New Hampshire primary debate. During the feisty...
By Chad McLeod, APR, CPRC The ability to put a communications strategy in place that guides an organization through a crisis can be a tough job. Crisis communications done well, however, proves the value of public relations and shows the importance of having communications...
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