PR Roundup - Feb. 17 - McLeod Communications
17410
post-template-default,single,single-post,postid-17410,single-format-standard,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,qode-theme-ver-17.2,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-5.6,vc_responsive,elementor-default,elementor-kit-18585

PR Roundup – Feb. 17

18 Feb PR Roundup – Feb. 17

Posted at 21:49h in Blog by
0 Likes

Our PR roundup is a collection of the week’s top stories in PR and communications. The roundup is published on Fridays and written by Joe, Chad and our team of rockstar interns.

1. Cee Lo Green

Cee Lo Green made headlines at the Grammys this week for his outfit. No, he did not have the nicest suit, but he did have the best face paint. Looking to raise awareness of his new alter ego (Gnarly Davidson) and his new single (Jay Z’s Girl), Green dressed in all gold, including paint and a mask. He immediately started trending on Twitter and became the subject many memes. However, from a PR standpoint it is a little difficult to call this stunt a success. Green’s alter ego has fewer than 4,000 followers for Twitter and Instagram, and his new single did not go nearly as viral as his golden face did. The problem appears to be that he is asking people to become new fans of Gnarly Davidson instead of just asking fans to check out his new music.

2. Deutsche Bank

https://www.bloomberg.com/news/articles/2017-02-05/deutsche-bank-purchases-ads-to-apologize-for-serious-errors

Photographer: Nicholas Comfort/Bloomberg News

This story is from earlier in the month, but is still a good PR moment. The German bank Deutsche Bank is currently in reputation-repair mode following years of scandals and losses. The bank’s CEO took to German newspaper to reach out to clients and apologize for “serious errors” and the “misconduct of a few employees.” The apology took the form of full-page ads and included the CEO’s signature. It is too early to tell how this will affect public opinion, but the move was definitely a step in the right direction.

3. Trump

President Trump owned the news Thursday, but not for the best reasons. Trump held a press conference that featured him using confusing word choice by calling White House leaks real but the news about them fake, asking a black reporter if she would to set up a meeting with the Congressional Black Caucus, and asking if there were any friendly reporters for him to call on. The biggest takeaway is to have a strong plan for any press conference or interview that you or a client will take part in. Know which questions reporters will ask, have answers ready, and have a plan to protect against going off message.

No Comments

Sorry, the comment form is closed at this time.